On Steve Jobs
In 1992, I was working at the computer lab help desk in Sweet Hall at Stanford. A woman came up to the desk in tears. She explained that she was an art grad student, and had been randomly selected to participate in the beta test of Stanford's new online class-registration tool. The registration deadline was fast approaching, and she couldn't figure out how to use it. After helping her slog through the terminal-based, command-line, completely non-intuitive tool, I realized that there had to be a better way. I had come to believe that computers could -- and should -- be tools that anyone can use, and this wasn't the way to do it. That experience led me to focus on human-computer interaction for the rest of my time at Stanford, and eventually led directly to my current career.
I was reminded of that today thinking about Steve Jobs, and the impact he had on my life and so many others. Had Steve not driven the development of the Lisa and the Macintosh, what would have given me the idea that computers could be used by "normal" people? Had Steve not driven the development of the NeXT cube and NeXTStep, would we have the Web today? Without the Apple ][, the iMac, the iPod, the iPhone, and the iPad, where would we be?
Steve Jobs wasn’t an inventor. Steve Wozniak was the one who created the Apple // hardware. The modern graphical user interface was invented at Xerox PARC. And of course, there were plenty of MP3 players before the iPod, plenty of smartphones before the iPhone, and even tablet computers long before the iPad.
What Steve Jobs brought to the table was an uncanny sense of how these technologies could be put together in ways that people could actually use them, and, more importantly, how they could be packaged up in ways that people would buy them. He didn’t always succeed, but when he did, he transformed industries.
Steve’s idea of selling the Apple ][ as a complete package – a case with a built-in keyboard where you just had to plug it into a TV -- was untried in the computing world. It is credited with creating the home computer industry.
When he visited Xerox Palo Alto Research Center in 1979, Steve saw the value of the graphical user interface that Xerox’s own management never quite got. He incorporated those ideas into the Lisa, and then the Mac – and no matter what device and operating system you’re using to read this, those ideas are still very much part of it.
And of course, the iPod, iTunes, the iPhone, and iPad have already had profound impacts on the music, communications, and (again) computing industries – not only because they have made Apple billions, but because they have shown the path that just about everyone else follows.
When Steve failed, it wasn’t for lack of boldness. His insistence that the Apple /// not have a fan meant that it had a nasty tendency to overheat. The Lisa, and later the NeXT Cube, were just too expensive to go beyond a niche market. One might surmise that he learned from those mistakes – certainly the Apple of the 2000’s has been extremely successful at bringing out the right products at the right price point at the right time.
Perhaps Steve Jobs’ biggest strength was his drive to strip his products down to their essentials. Technologists mock him for insisting that the Mac mouse have only one button, but in hindsight, his decision to drop the no-longer-necessary floppy drive and serial ports from the iMac was brilliant. And the sleek design of the iPad and iPhone are possible in no small part to the simplification down to one big “home” button. Other companies have always tended to think in terms of feature lists – Steve thought about the product as a whole. He may not have been a designer himself, but Steve Jobs certainly personified design sensibility.
In the end, Steve Jobs’ greatest legacy isn’t Apple alone. It’s the way that, by succeeding, he has driven the leadership of the rest of the computing industry – and, honestly, every other product industry from automobiles to kitchen implements – to FINALLY TAKE DESIGN SERIOUSLY. Steve proved that good design, combined with good technology and good execution, can actually sell.
Steve Jobs inspired an entire generation of technologists to think differently about computers and computing devices, and pushed everything in our lives – not just Apple products – to be better. Thank you Steve, and may your memory be a blessing to your family and loved ones, to your colleagues and coworkers, and to all of us who want life to be just a little bit more elegant and a little bit more fun.